Cruel Girl® Jeans, Wide Leg Jeans, Shirts, Clothing, Denim Official (“Cruel Girl“, “we“, “us” or “our“) operates the website at cruel-girl.com (the “Site“) and is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and disclose information that pertains to you when you visit or make a purchase on our Site.
Information We Collect
Personal Information. We collect personal information you voluntarily provide to us such as your name, email address, phone number, billing and shipping addresses, and payment card information when you make a purchase on our Site.
Automatic Information. We automatically collect information about your visit to our Site, including your IP address, browser type, operating system, referring URLs, information on actions taken or interaction with our Site, dates and times of website visits. We also collect analytics data, or information about Site traffic and usage, to help us understand and improve how our Site is accessed and utilized.
Cookies. We and third parties use cookies, web beacons, local storage and other technologies to collect information about your usage of our Site. Cookies are small data files stored on your hard drive or device that enable us to improve our Site and your shopping experience, see which areas and features are popular and recognize you when you return to our Site. You can disable cookies through your browser settings, but this may impact your ability to use our Site.
Social Media. If you interact with us on social media platforms such as Facebook, Twitter, Instagram or others, we collect information you provide to us on those platforms, such as liking or following our pages, posting content, or corresponding with us.
How We Use Your Information
We use your information for the following general purposes:
- To provide, operate, maintain, enhance and personalize our Site and shopping experience.
- To process and complete transactions, and send you order confirmations and receipts.
- To respond to comments, questions and requests, and provide customer service.
- To analyze Site usage and improve the Site experience.
- To deliver marketing communications about special offers, new products, and services we think may interest you.
- To notify you about changes to our Site and policies.
- For internal business purposes, such as improving customer experience, fulfilling orders, security, anti-fraud, legal compliance and enforcement.
- Other purposes disclosed at the time you provide your information or as otherwise set forth in this Privacy Policy.
Sharing Your Information
We do not sell, trade, rent or otherwise share your personal information except in the following circumstances:
- With trusted third party service providers that work on our behalf and provide services such as payment processing, order fulfillment, shipping, marketing, analytics, feedback collection, site maintenance, hosting, email delivery and database management. These companies are authorized to use your personal information only to perform services on our behalf and in accordance with this Privacy Policy.
- In response to subpoenas, court orders, legal process, or to protect our legal rights and interests.
- To investigate and help prevent security threats, fraud or other malicious activity.
- To enforce our Terms of Use or other policies.
- In connection with a corporate sale, merger, reorganization, bankruptcy, liquidation or similar event.
- With your consent or at your direction, including if you authorize a third party application or website to access your Cruel Girl account.
- Aggregated, anonymized or de-identified information that does not reasonably identify you.
We do not otherwise disclose, sell, rent, share or transfer your personal information to third parties except as described in this Privacy Policy.
Online Analytics and Advertising
We partner with third party advertisers, advertising networks and social media platforms to display relevant ads on our Site and on third party sites or platforms. These entities may use cookies, web beacons, SDKs, tracking pixels and other technologies to identify your device when you visit our Site and use our Services, as well as when you visit other online sites and services. This allows them to provide targeted Cruel Girl ads and evaluate them, or to provide analytics services.
AdChoice. We participate in the AdChoice program created by the Digital Advertising Alliance (DAA) and abide by its Self-Regulatory Principles for Online Behavioral Advertising. You may opt-out of targeted Cruel Girl advertising on third party sites by visiting adchoices.com.
Analytics. We use Google Analytics and other third party analytics services to help us analyze Site traffic, usage and performance. These services use cookies and other technologies to collect identifiers and other data about your browsing activity. You can learn more about Google Analytics and your opt-out options by visiting https://tools.google.com/dlpage/gaoptout.
Third Party Links and Features
Our Site contains links to third party websites and features. We are not responsible for the privacy practices or content on third party sites. Please read the privacy policy for each website you visit to understand their privacy practices.
Social Media Features
Our Site contains social media features including Facebook, Twitter, Instagram and Pinterest buttons/widgets. These features may collect information such as the pages you visit on our Site and may set a cookie or utilize other tracking technologies. Social media features are hosted by the social media platforms themselves or by third parties. Your interactions with these platforms and any corresponding privacy policies are governed by the policies of the companies that provide the platforms.
Protection for Children
Our Site is not intended for individuals under the age of 18. We do not intentionally collect information from children. If you believe your child has submitted Personal Information to our Site, please contact us to request deletion of the information.
Data Retention
We retain your personal information only as long as necessary for the purposes described in this Privacy Policy, as required by law, or as otherwise needed for legitimate business purposes.
Accessing and Updating Your Information
If you have registered for an online account with us, you may access and update certain account information and preferences by logging into your account. If your information changes, you may correct or update your information via your account. You can also contact us using the contact information below to request access to, receive (port), restrict, update or delete certain personal information we have about you. While we make good faith efforts to honor reasonable requests, we also reserve the right to retain data as required or permitted by applicable laws. When you request to delete your personal information, we will anonymize or de-identify your information in our systems.
Your California Privacy Rights
If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA) including:
- Right to Know. You have the right to request that Cruel Girl disclose what personal information we collect, use, and disclose about you.
- Right to Delete. You have the right to request that Cruel Girl delete the personal information we have about you, subject to certain exceptions under applicable law.
- Right to Non-Discrimination. You have the right to not receive discriminatory treatment from Cruel Girl for exercising your privacy rights.
You may submit a verifiable request for information under the CCPA to know or delete your information by contacting us as set forth in this policy. We will verify the request by matching information you provide to information we have on file about you. Authorized agents may submit requests on your behalf by providing written proof of authorization along with the request. You may also designate an authorized agent to submit requests on your behalf by executing a power of attorney pursuant to California Probate Code sections 4000-4465. Please note we do not accept or fulfill requests through a third party on your behalf, except as allowed by the CCPA.
International Data Transfers
We are based in the United States and the information we collect is governed by U.S. law. If you are accessing our Site or submitting information from other countries, please be aware your information may be transferred to, stored and processed in the United States. By using our Site and providing us information, you consent to the transfer, storage and processing of your information in the U.S. and agree to the application of U.S. laws.
Data Security
We employ measures designed to secure your information against accidental loss and unauthorized access, use, alteration or disclosure. However, no method of transmission over the Internet or storing of information is 100% secure. We cannot guarantee absolute security of your information.
Changes to Our Policy
We reserve the right to modify this Privacy Policy at any time. If we decide to change our Privacy Policy, we will post those changes here so that you will always be aware of what information we collect, use and disclose. If we make material changes to the policy, we will notify you via email or by posting a prominent notice on our Site. We encourage you to periodically review this page for the latest information on our privacy practices.
Contact Us
If you have any questions about this Privacy Policy or our information handling practices, please contact us as follows:
Cruel Girl® Jeans, Wide Leg Jeans, Shirts, Clothing, Denim Official
Privacy Manager
[email protected]
